You already know that using trivia in your marketing materials is a nifty way to get prospects to take in your message for a longer period of time. It gets them to think. To laugh. To ponder. Trivia in marketing = good But if you're stumped for where find the trivia goodness ...

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When you submit a press release to the newswire you want it to get picked up by the most (and hopefully on-target) publications as possible. You want to spread the news, right? Isn't that what a press release is all about? You want to spread the news to as many ...

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In the real estate industry, on those bus trips with a dozen or more agents going from home to home, the sponsor (typically a title agency rep) would break out some trivia questions and see who knew the answers. It always got the conversation flowing. Why? 1 - People like to think. ...

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So...we told you that viral marketing wasn't some sort of disease. It can be used to spread your brand like wildfire and get people a'talkin'. But it can also go very, very bad. Like shutting down a school bad. Now, in the case of shut down school, the viral video makers still ...

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Viral marketing sounds kind of icky, like some sort of sickness...but it's not! The basic idea is that you develop a message that is so funny or controversial or savvy that it gets passed on and on. Word spreads. In a good way. Hopefully. An impassioned email. A hilarious video. A ...

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