Viral marketing sounds kind of icky, like some sort of sickness…but it’s not! The basic idea is that you develop a message that is so funny or controversial or savvy that it gets passed on and on. Word spreads. In a good way. Hopefully.

An impassioned email. A hilarious video. A contentious print ad.

All can be talked about, passed along…furthering your brand.

Are you doing anything that would be worthy of passing along? It’s time to start thinking about what you can do to get the word out via an email campaign, a funny video posted to your site, an over the top press release shot out to the world at large. It’s doable, regardless of the size of your business.

Even evil super powers know the importance of going viral: