If you aren’t on Twitter, you should be! Twitter has fast become a social media sensation, allowing you to connect with colleagues and prospects and promote your business…all via micro-blogs of 140 characters or less. Used correctly, it can be a great way to network with others, gain visibility, establish credibility and encourage more traffic to your site.

But are you doing what you can to make sure your Twitter experience helps market your biz?

1 – Make it easy for your twitter profile to be found. Place your twitter username on all your marketing materials! Business cards, brochures, post cards…all of them should have your twitter url. You should also have a badge on your blog or website. You can find some free Twitter badges here or at Twitterbuttons.

2 – Have a new sales letter? Released a press release? Designed a new logo? Tweet about all these marketing “events.” Everything that you do, you can tweet about. Link to that sales letter. Point tweeps (people) in the direction of your press release. Ask for feedback on your new logo design.

3 – Not sure what direction to take your marketing materials? Create a poll and ask for feedback from Twitter followers. You can link to surveys using Survey Monkey or Easy Internet Survey. Or you can take a quick poll. And there are applications that make it easy! Check out TwtPoll, PollDaddy or Poll Your Followers.

4 – Always on the go and no time to tweet? As long as you have a phone handy, you’re in luck! You can call in short tweets (10 seconds or less) that will post to your account using TwitSay or TwitterFone.

5 – Spam and blatant promotional tweets 24/7 -> bad. Interaction -> good. Make sure you interact with others. Yes, there are cool applications like Tweetlater and FutureTweets and Twuffer…all allowing you to schedule tweets into the future…but you still need to log in and connect with other tweeps in order to truly make Twitter the social networking experience that will work for your business.