If you aren't on Twitter, you should be! Twitter has fast become a social media sensation, allowing you to connect with colleagues and prospects and promote your business...all via micro-blogs of 140 characters or less. Used correctly, it can be a great way to network with others, gain visibility, establish ...

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To quote Mark Twain - "Facts are stubborn, but statistics are more pliable." Funny, but true. Most of us know that statistics can be misleading. They can bring about faulty thinking and conclusions. But they can also be  really helpful in getting our point across. Using statistics in your marketing material can ...

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They shouldn't be. Yes, you are selling something. It doesn't matter what it is. Product or service. The whole point of autoresponders is to make a connection with your target market. Ideally, your prospects have opted in (as opposed to you buying a list). So you know that your prospects are at ...

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You already know that using trivia in your marketing materials is a nifty way to get prospects to take in your message for a longer period of time. It gets them to think. To laugh. To ponder. Trivia in marketing = good But if you're stumped for where find the trivia goodness ...

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In the real estate industry, on those bus trips with a dozen or more agents going from home to home, the sponsor (typically a title agency rep) would break out some trivia questions and see who knew the answers. It always got the conversation flowing. Why? 1 - People like to think. ...

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So...we told you that viral marketing wasn't some sort of disease. It can be used to spread your brand like wildfire and get people a'talkin'. But it can also go very, very bad. Like shutting down a school bad. Now, in the case of shut down school, the viral video makers still ...

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Viral marketing sounds kind of icky, like some sort of sickness...but it's not! The basic idea is that you develop a message that is so funny or controversial or savvy that it gets passed on and on. Word spreads. In a good way. Hopefully. An impassioned email. A hilarious video. A ...

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Sometimes people have a hard time letting go. I saw a man the other week...and it was obvious he was having this problem. He was trying to recapture his youth - and doing a horrible job at it. The outfit was bad enough (cream-colored linen pants, black tennis shoes, bright ...

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